Coming up with a title for this entry was a struggle. I really, really wanted to type “10 Reasons Bill Gates will burn in hell;” but I resisted. At least in the title. Printers hate Microsoft for a lot of reasons . . . really good reasons.
Word is a design program, right?
Just because it kind of looks like a brochure on your screen doesn’t mean that your printer will be able to do anything with it at all. Microsoft Word was designed as a word processing program. Type up a letter and it spits out neatly on your little HP inkjet printer.
As the years have progressed, the mighty minds at Microsoft have added capabilities to it that would lead the unenlightened user to believe that they can actually do page layout in the program. I could spend hours describing the problems with this application, but let’s just keep it simple. It doesn’t work. WYSIWYG isn’t. It’s very unlikely that what you see on your screen will be what I get when I print. In fact, it’s even unlikely that what you see on your screen will be what I see when I open it up on my screen.
So I’ll use Microsoft Publisher . . . it’s a page layout program
Right, providing you know what you are doing with it. Actually, Publisher has improved greatly since the first versions came out in the late 1990s. We will even recommend this program for folks that want to do simple layouts, like newsletters or “quick and dirty” publications.
Here’s another great computer acronym. GIGO — garbage in, garbage out. For instance, the internet graphic that you lifted from http://www.homephotos.com looks great on the screen. The resolution is sized for the Internet at 72 dots per inch (dpi). It’s just a little grainy when you stretch it out to 150%. And maybe that woman was supposed to be that fat. You just helped her out a little when you stretched the horizontal axis 200% and the vertical axis 120%.
Here’s the problem. We’re going to print that picture at 2400 dpi. The fat lady is going to look like she missed the decompression chamber after a deep sea dive. And you’re going to ask why. We’re going to smile and say (very nicely) that we pointed this out to you when we sent the proof. And you’re going to say that she looked so good on the screen. You’re going to be mad at us because the fat lady blew up and we knew that she should have fit into a size 9 to begin with.
Where did my fonts go?
You found this neat font on the Internet called Knebbish 3 italic. You searched for 14 hours and finally got it off of a server in Tehran or Ludowici or somewhere. You used it everywhere, along with 17 other really edgy fonts that you bought for $5 Canadian from twoguysinagarage.com font foundry. They were in the Word file on your computer, but none of them appeared in the proof of your publication. In fact the font that did show up looks like an old typewriter and the formatting’s all screwed up.
Guess what? Fonts don’t carry over (embed) in Word documents. Even in Publisher, they won’t embed unless you tell them to. There are exactly 27.5 quadrillion fonts floating around on the Internet and your printer doesn’t have them all. Even if we do have Knebbish 3 Italic, it might not be the same version that you got from Achmed or Bubba in Ludowici. So, you need to send the fonts with your file.
But Microsoft is all I’ve got. What do I do?
Your printer can help. First, give them a call before you begin your publication. They’ll give you some instructions to get you started correctly. If you take a little more time to prepare and create the layout to your printer’s specifications, it will save you both production time and the cost of “fixing” the file. Your printer should be happy to provide you with this information. It’ll save them headaches later. At Alphagraphics, we regularly schedule short training sessions for folks who are new to layout or who haven’t worked with a printer before. We’ll also help you package your finished files to provide us with everything we need to print (layout, fonts, and graphics).
Adobe to the rescue!
Probably the best fix for Microsoft products comes from one of their competitors, Adobe Systems. In the mid 1990s, Adobe introduced the portable document format (.pdf), a file format that essentially “freezes” your Microsoft document. While PDFs are not foolproof, they’re a much more stable and static format than anything Microsoft ever dreamed of.
At AlphaGraphics, we routinely convert all native files (Microsoft or otherwise) to .pdf for output. We can provide you with a free utility, called PDFExpress, to convert your Microsoft files to .pdf for printing. You can also save into .pdf format or write a .pdf using Acrobat Distiller, but you’ll need to use specific settings to create a file suitable for print. Again, ask your printer if you need help.
Back to Bill . . .
Every printshop can literally count thousands of dollars that have gone down the tubes because of Bill and his programs, so it’s natural that your printer is going to grimace or make some sort of disgruntled (or obscene) noise when you tell him that you’re bringing him Microsoft to print. Please excuse him. It’s not you he’s upset with. What he’s actually envisioning is Bill’s eyes bugging out behind those weird glasses as his hands tighten their grip around Bill’s geeky throat.
Wake him up from his daydream and he’ll be glad to help.