“Change the text in the blue bar from all caps to upper and lower case,” she was telling me. “And the text that’s at the bottom, that says ‘Call us today!’ It’s blue and it’s supposed to be red.”
“Yes, ma’am,” I respond, trying to figure out a way to tell her. Finally, I just blurt it out. “You know, you sent me a fax to work from. All I’ve got is a black and white print.”
“How can that be?” she responds. “The paper I put in the fax machine is in color!”
You wouldn’t think that working in a printshop would offer much in the way of a perspective on living in today’s world. You’d be surprised. We get to see it all, especially in a smaller community like Macon, Georgia. We know what’s going on . . . we print the invitations for most of it. And we get to interact with some of the friendliest, funniest, and most exasperating people in town.
My name is Richard, and I own an AlphaGraphics printshop in Macon, Georgia. I’ve been wanting to do this for a while. You see, I really do like my work. Like everybody else’s job, each day brings new challenges and opportunities. It’s just that in the printing business, it’s all accelerated . . . sometimes like running a Three Stooges video in Fast Forward.
If you’re a printer or a small business owner and you happen on this blog, you’ll relate. If you’re a designer or print buyer, you might gain a little insight. If you work at AlphaGraphics or you’re one of my customers or suppliers, you just might see yourself. Please accept my apologies ahead of time. I hope you enjoy my ruminations. If you do, please let me know. If you don’t, remember what your Mama told you . . .
If you ain’t got nothin’ good to say, keep yo’ mouth shut.